Why modern businesses should do away with legacy thinking

We are pre-programmed to love a good legacy; the Kennedys, Princess Diana, Nelson Mandela, Steve Jobs – from politics to humanitarianism, industry to showbiz, a legacy can be so many things, but above all else, it leaves a lasting contribution.

In its less flattering iteration however, a legacy is an outdated way of doing things. It works, but it’s not meeting current expectations, and it is this kind of legacy thinking that is finding itself called into question in contemporary business, by a new, more dynamic order. gig economy innovator gigCMO explains.